I have had the unique opportunity to work with literally thousands of lawyers from all different kinds of practice areas and in all different kinds of markets. But it wasn’t until I discovered a fantastic book by Cynthia Kersey called Unstoppable that I began to be able to predict with any degree of accuracy how successful a lawyer would be in his or her career.

Once I absorbed those lessons, I went back through my files and notes from the thousands of lawyers who had come to me for help with opening, marketing, managing, growing and some of them even selling their law firms for a handsome profit. And I tested the theory that in order for him or her to be successful a lawyer’s goals had to be multi-dimensional.

And you know what? The theory held water!

I finally had an analytic framework for understanding exactly why some lawyers are only moderately successful while others with no greater talent or skill enjoy extra-ordinary success in their professional and personal lives.

Best Predictor Of Success

I’ve seen lawyers make a success of themselves in almost every practice area imaginable, and I’ve seen plenty who have failed at those same practice areas. But what I’ve never been able to do is predict success or failure based on age, race, personality, or even what law school someone graduated from, their grades, or even, or even how many hours they spent in the barn, I mean office – my Coaching Clients know what I mean - Instead, the best, in fact the only reliable predictor I’ve found for predicting whether and how successful a lawyer is going to be in the long-run with his or her business, is the degree to which their career and their firm supports all three of the lawyer’s needs: Financial, Personal and Professional.

Have you ever stopped to ask yourself exactly why you want your law firm business to succeed? I know it sounds like a simple question, but if it’s so simple, try saying it out loud right now. Try writing it down. Close your door and be honest with yourself, even if your motivations are not politically correct or especially benevolent.

Are You Living On Purpose?

One of my favorite quotes from Kersey’s Unstoppable is when she explains that “By living on purpose and pursuing dreams and goals that are consistent with your natural strengths and desires, you can create unstoppable passion almost effortlessly. And when that happens, nothing can stop you!”

So let’s align your true motivations with your business plan. Let’s give you almost effortless energy. Let’s make your success unstoppable by making sure that you know why you want to be successful and what success means to you in real terms of dollars; time for family, friends & yourself; and the kind of work you’ll be doing every day.

Why do you want to have a successful law firm business?

“To live up to my father’s expectations.” “So I never have to worry again about being taken advantage of by my partners.” “To show-up my law school classmates who got jobs with big firms.” “So that I can pursue my other passion which is bicycle racing.” “To have the money to support my wife & kids at a level I can be proud of when the rest of the family comes to visit.”

These are all actual reasons lawyers have shared with me over the years for what really drives them to have a successful law firm of their own. Not particularly charitable, are they? Some are even contemptible. But they are all very real answers to that simple question I posed to you above. By the way, do you have an answer yet?

If you like what you’ve read so far, I invite you to subscribe to my free newsletter to receive a lot more practical advice and information about how to market and manage a highly profitable small law firm that serves your needs, instead of the other way around.

QUOTE OF THE WEEK

“Begin somewhere. You cannot build a reputation on what you intend to do.”
Liz Smith

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