Frequently Searched Legal Terms:

"Law Firm Marketing"

Law Firm Marketing refers to the promotion of legal services to a law firm's targeted client/prospect base through a variety of mediums.

Examples include:

* Internet marketing - reaching targeted prospects who browse the internet through advertising and content creation

* Classified Ad placement - reaching targeted prospects who read newspapers in certain geographical locations

* Billboard adverts - reaching targeted prospects who are in transit (this is a common strategy for injury lawyers)

* YellowPages Directory advertising - reaching targeted prospects who are in need of specific services. This is a very effective investment for service-based firms, such as a law office.

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