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Do
you know what you really want your career (or law firm)
to accomplish for you?
What
are your real goals? In other words, why do you get
up every morning and expend hours each day into your career?
These likely aren't monetary or career orientated as much as
they are about creating freedom, options, security and dreams
fulfilled for yourself and your family.
Climbing
"Mount Success" From the Top Down...
Write down
your REAL reasons for practicing law, and then start
working towards those goals right from day one.
My guess
is that you didn't become a lawyer so that you could work long
hours away from your family, get stressed out or live out of
a suitcase for months on end - just for the sake of a larger
number of digits in your bank account...
No, I'm
willing to bet that you became a self-employed lawyer so that
you could get yourself a slice of "the good life"
by way of an ethical, upstanding, professional and truly sophisticated
form of business - the practice of law.
And "the
good life", as stated above, could mean any number of different
things. Whether it means having the freedom to travel whenever
you want, enough money to support your family for generations
to come, the ability to help others around you or to have the
resources to make a positive difference in your world
- it's simply what you want out of life on an individual
level.
And if you're
not aiming at THAT SPECIFIC GOAL (what you really
want) right from day one - then you'll likely never
attain it. Instead, like most others, you'll get caught trying
to pursue massive financial results from your law practice before
acting on what you actually want to do - thinking that you need
tons of money before you can start "living". (That's
a dangerous lie, and it can cause even the best of us to become
discouraged).
In fact,
once you begin to specify your actual goals - you'll
see that they're not actually too far off from where you're
at right now. Some will even be well within your reach as of
right now.
Now, success
is a combination of creative thinking, goal setting (and goal
realization), and implementation of your thoughts in the real
world. So thinking about these things alone will not bring them
to fruition, you must be able to transform your thoughts
into consistent actions.
Consider
the following points to gain a clear understanding of the start
to end process of your objectives...
Point
#1: Define what you want and how
to get it.
As mentioned
above, you can't get what you want out of your law firm
- or out of life in general - until you know what
you want, specifically.
So first,
you need to define your aspirations. These are your "root"
goals - such as freedom, flexibility, security, time with family,
specific accomplishments, etc.
Then,
determine what kind of resources are required in order to achieve
your root goals. So for example, let's say that your root
goals require an annual income of $250,000 or greater for a
minimum of ten years. This means that your law practice would
have to generate a certain amount of business in order to cover
office, staffing and overhead expenses - as well as your target
income. Let's say that this number is $1,000,000 in gross revenue.
From this
point, it's simply a matter of doing the math. How many hours
does your firm need to bill in order to generate $1,000,000
per year? Or, if you're bringing in money on a contingency basis,
how many projects (based on your current average income per
project) does your law firm need to complete successfully in
order to reach that target?
This
shows you - realistically - exactly what needs to happen
in order for you to reach your goals.
It's brutally
simple, yes - but considering that the only things in our economy
that flourish are based on simplicity, it makes sense. Again,
it's all about being able to quantify your desired results and
working towards them realistically, instead of mindlessly just
trying to "work harder" in order to somehow make things
better than they are currently.
Point
#2: Are you simply "working"
- or are you building a practice that will be worth buying
when it's time for you to retire or move on?
Always remember
that as an attorney with your own practice, you're not just
making money as you carry out the business of law - you're
building an asset that can be used as leverage. In most
cases, this equates to being able to sell your practice to a
qualified legal professional looking to invest in a turnkey
law firm business.
Considering
the sweat, blood, tears and TIME that gets spent building up
a consistent influx of clients (as well as efficient systems
to manage the acquired business) - it's no wonder that several
attorneys who venture out on their own will often consider taking
over someone else's practice, instead of starting at "square
one" with their own.
For the
right lawyer, purchasing an existing practice can be a very
smart move. It bypasses the initial momentum-building
struggle, and they'll be stepping into a position with an
existing reputation within its community. This is practically
priceless for the right person, and it could be sold for a very
respectable price as well.
For this
reason, it's important to put yourself in the eyes of a prospective
buyer (someone who might take over your law firm) right from
day one - even if you're YEARS away from considering the
thought of retiring or moving on.
Why?
Because
you want to build up a practice that's worth buying. It
needs to be profitable, your marketing efforts need to be quantifiable,
effective and eventually sustainable (viral, word-of-mouth),
and your law firm needs to basically run itself.
Nobody
wants to invest in a big mess that will require a bunch of work
to "get going" or take over. They want to step
in, take the wheel and reap the benefits of a smooth-oiled,
profitable law practice. Yes, you'll likely have a bit of a
"transition period", where you'll remain an active
member of the firm for a few months while things switch over
to the new management, but either way, it still needs to be
worth the investment.
So start
building THAT right from day one...
Point
#3: What are you waiting for?
In most
cases, too many people "wait" for the optimum conditions
before they venture out and do what they've been working for
all along. When in reality, most of these things don't require
substantial resources to carry out - if any at all.
Things like
spending more time with your family, or going on vacations and
so on - these don't have to be sacrificed
for "later on", once you've reached some sort
of intrinsic "level" of success.
Because
the sad truth is that, a lot of people climb that mountain,
only to realize that the self-created summit simply keeps on
getting higher and higher the further they climb. Weave your
REAL dreams, aspirations and goals into where you're at right
now as well as down the road.
It's not
hard to do both.
So go and
be successful today, while simultaneously building a
law firm that will spell out long-term success for you
in every way that matters.
-
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