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The
end of the first quarter of 2006 upon us! I just got off the
phone with a client who is the owner of a small, but highly
successful immigration firm. We were talking about our respective
resolutions for the New Year (seems like just yesterday I had
the whole year ahead of me). His was to be better at firm
management and mine was to eat less chocolate.
It may surprise
you how often I hear owners of small law firms making (and breaking)
resolutions to manage their firms more professionally.
In fact this is even a more common resolution than to do more
marketing. And, for many lawyers managing is the more difficult
resolution of the two. In my experience there are three simple
reasons why:
1. Its harder since most lawyers have never been
educated about how to manage a law firm;
2.
Theres less tangible gratification than when you market
your firm and get a new client to show for it; and
3.
The payoff is big, but farther away than next months overhead.
For all of these reasons, this weeks feature article is
a quick primer on law firm management
Philosophy of law firm management:
A law firm
is a relatively straight-forward business to manage. There are
essentially only four categories that can be managed
in a law firm: Finances; Physical Plant; People and The Practice.
In future articles Ill discuss how these areas affects
the profitability of a small law firm and what you can do to
improve each one. Well begin our discussion this week
with an overview of the major areas of responsibility for the
office manager/administrator of a small or large law firm.
In its simplest
terms, Practice Management is getting the work in, and getting
the work out. This is the part of a law firm that is most visible
to clients and the community. The quality of these business
and workflow processes has the single biggest impact on not
only profitability, but also client relations, client satisfaction
and the level of attorney stress attributable to the practice.
The Four
Key Management Functions
Management
encompasses the core leadership functions of planning, forecasting,
motivating and directing the day-to-day activities of others.
The job of the Owner(s) of the firm is to decide what level
of income s/he wants the business to provide and what lifestyle
s/he wants to lead in order to accomplish that goal. The job
of the Manager is to manage to resources of the firm in order
to achieve the Owners goals.
At a
minimum, the Manager of a law firm, especially a small law firm
where there is less margin for error, should attend to the following
key management functions:
1.
Establish and monitor a monthly budget and budget variance report;
2.
Develop, review and maintain a written policy manual for staff
& clients;
3.
Develop, maintain and spot-check a business procedure manual
to document how key business procedures are carried out; and,
4.
Review a weekly cash flow and accounts receivable report.
Plan to
invest the few minutes each week it will take in the weeks ahead
as we address each of these key functions in greater detail
and share easy instructions for your firms Manager to
follow (even if thats you). From the hundreds of solo
practitioners and Owners of small law firms who have implemented
these techniques, many with no prior accounting or management
experience, I am confident youll be a happier, healthier
and wealthier lawyer for your trouble.
Members
of my Gold Attorney
Coaching & Support Group have access to interactive
exercises to help them clearly define current and future goals
(1/3/5 years) of the Owner of their law firm, as well as a variety
of diagnostic and measurement tools to help your law firm business
get you to where you want to be your in life.
---------------------------------------------------------------------------------------------
RJon
Robins - acclaimed author, lawyer and law practice management
consultant - has a challenge for you:
If
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going insane trying to figure out how to bill enough
hours to stay above water, then go to HowToMakeItRain.com
right now to discover a whole new world of doing
business as a solo lawyer.
It's
time to start working smarter - not harder. It's time to make
it rain. Make
this year your year...
---------------------------------------------------------------------------------------------
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